Kim Watt

Background

About Kim Watt

I'm a Certified Salesforce Administrator & digital marketing specialist focused on data-driven storytelling to find new ways of providing value in the digital customer journey. As the daughter of an accountant and social worker, I'm a mental blend of their data and social sciences. I use this mindset to leverage digital marketing and CRM tools to support clients through the entire customer journey. It's not just about sales, it's about building long-term, authentic relationships. My skillset and toolbox include Salesforce, Pardot, marketing analytics, web content management, SEO with Google Analytics & SEMrush, brand management, marketing automation, email marketing, social media planning, and customer service. However, these are just tools. Key accomplishments include: 1. Being a key part of a global CRM development & launch team, and continuing to support 100+ users across all business product lines. Managing a complete rebuild of regional website and intranet, creating over content components on over 100 web pages, while working across all levels and functions of the organization. I love helping others be successful, to be the heroes of their own stories. This is what data-driven storytelling is all about. But at the end of the day, tools and tactics may change with the latest algorithm update, but serving customers and authentically helping people is a constant compass in customer journey. This is why I love what I do. When I'm not marketing, I'm an Automotive Photography Assistant Extraordinaire for my incredibly talented husband at Watt Design Photography, cooking, tracking miles for house points with the Potterhead Running Club, or leveling up my skills with #LinkedInLearning or #Trailhead.