Kimberly Charles
Content Strategy Manager, Performance Marketing at American Express Global Business Travel
Based in Newtown, United States
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Seniority
Other
Department
Other
Location
Newtown
Industry
Travel Arrangements
Company size
32K
Contact information
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k•••••••@amexgbt.com
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Background
About Kimberly Charles
As a highly experienced Content Strategy Manager, I specialize in driving digital growth strategies that enhance brand visibility, boost engagement, and deliver measurable results in sales and profitability. With a collaborative and analytical approach, I lead projects from concept to completion, ensuring they are delivered on time, on budget, and with maximum impact.I’m passionate about crafting compelling messaging tailored to each platform, increasing click-through rates, and building vibrant social communities. As a visual marketer, I leverage imagery, style, and design to create engaging customer experiences. A curious and continual learner, I stay ahead of emerging technologies to improve marketing efficiency and productivity.With a deep passion for the travel industry, I deliver creative, strategic, and innovative value to every projectCore Proficiencies:Copywriting | Brand Management | Paid Media | Messaging | Cross-Functional Team Facilitation | Innovation | Strategic Planning | Creative Driver | Writer | Social Media Platform Proficient | Project Management | Relationship Cultivation | Technical Writing | Crisis ManagementPortfolio: https://kimcharles251.journoportfolio.com/
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