Kimberly Ferro

Background

About Kimberly Ferro

Senior level executive with global strategy, commercial, marketing, product development and IT experience leading large, complex teams to success. Deep experience developing and executing broad-based business, commercial, marketing, branding & communications, product innovation and technology strategies in organizations with >$1.0B in revenue. Direct responsibility for teams >100 and budget responsibility >$50.0m. Experience has included leadership of multiple functional areas whose key deliverables have driven the long-term profitability of the business by driving growth, differentiating the product offer and providing best-in-class service through technology-driven efficiency- Commercial leadership with a focus on organizational design and technology deployment for enhanced sales efficiency and profitability - Marketing strategy and stewardship of industry-leading brands with one-to-one digital marketing execution to customers and influencers for actionable lead generation - High impact brand strategy and supporting internal and external communications that connect the marketplace and employees to advance brand preference and employee engagement - Innovation roadmaps supported by detailed market research and positioning strategy developed with structured product management methodology - Disciplined product development execution through well-developed Stage Gate practices and cross-functional collaboration - Technology roadmaps and execution that streamline internal processes and enhance our service offer with customer-oriented technology, including e-commerce In addition to these responsibilities, I have actively supported the following: • Long range strategic planning • Mergers and acquisition strategy and planning • ERP strategy and deployment • Global team turnarounds and reorganizations