Kimberly McNeely

Background

About Kimberly McNeely

Marketing executive with 20+ years of experience guiding technology companies from inception to scale, funding, and exit. Founder of ShapeTechnology, a fractional CMO and advisory firm that has served as the marketing growth engine for dozens of venture-backed and private equity–owned startups. Partner with CEOs and boards to build market leadership, accelerate revenue growth, and position companies for acquisition and IPO. Career highlights include five acquisitions, two IPOs, and dozens of funding milestones across AI/ML, SaaS, DevOps, cybersecurity, and cloud markets. Recognized for creating scalable marketing organizations, shaping category-defining narratives, and aligning marketing investment directly to enterprise value. EXECUTIVE STRENGTHS • Growth Leadership: Building marketing functions from zero to scale; aligning GTM with revenue outcomes • Board-Level Impact: Investor communications, funding support, and M&A readiness • Market Leadership: Category creation, brand repositioning, competitive differentiation • Pipeline Acceleration: Demand generation, PLG adoption, customer acquisition, and retention • Operational Excellence: Marketing technology stack optimization, attribution modeling, performance management • Cross-Functional Leadership: Executive team collaboration, stakeholder alignment, team mentorship Specialties: public relations, analysts relations, branding, social media, marketing communications, press/speaker training, sales enablement, company launches, product launches, SEO, lead generation, advertising, tradeshows, sales enablement, marketing, strategic counsel, marketing operations, customer acquisition, consumer, webinars, website development, content marketing, SaaS, product marketing, digital marketing, startups, content creation, competitive analysis, growth marketing, strategic planning, design thinking, lean startup, customer journey mapping, executive communications, public relations