Kimberly Mitchell
Director, Crm & Lifecycle Marketing at Heyday
Based in Los Angeles, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Los Angeles
Industry
Health; Wellness and Fitness
Company size
407
Contact information
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k•••••••@heydayskincare.com
Phone
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Background
About Kimberly Mitchell
Data-driven Customer Relationship Management (CRM) strategist and cross-functional team leader, with track record of exceeding growth goals. Expert-level skills in direct-to-consumer marketing, ecommerce, email marketing, lifecycle marketing, campaign automation, ESPs and CRM technology, customer databases and segmentation, personalization, subscription model and churn reduction, conversion funnels, analytics, and promotions. Strengths in loyalty programs, retargeting ad campaigns, direct mail. Excellent communication skills and rapport with internal and external technology, BI, and marketing teams. Software Skills And Experience: • CRM platforms/ESPs: Salesforce Marketing Cloud/ExactTarget, Iterable, Klaviyo, Adobe Campaign, CheetahMail, Convio • Behavior-based and predictive tools for personalization: Custora, Bluecore • Reputation management/data validation: ReturnPath, 250ok, BriteVerify, MessageBird • Web Analytics: Google Analytics, Adobe Analytics • Basic SQL • Basic HTML • Word/Excel/Powerpoint
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