Kimberlye Worth

Background

About Kimberlye Worth

I am a Digital Marketing Nerd and I love it. I have a combination of analytical and creative skills. I have 10 years of specializing in digital marketing and analytics (including: paid search, paid social, display ads, organic search, video, and mobile). I have managed digital marketing initiatives with Nikon, Calvin Klein, Swell Bottle, The Truth Initiative, FDA, Tuesday Morning, Verizon and Sprint contracts using Google Analytics and Adobe Analytics to analyze web, email and social media data, creating dashboards and translating data into KPIs via weekly, monthly and quarterly reports. I have managed and executed PPC campaigns with a monthly budget for 3 government contracts, increasing the acquisition by 10% collectively on all campaigns using keyword-matching methods. I also led and executed an SEO strategy that moved a government website from ranking in the top 70 to the top 10 within 6 months. As an Digital Account Manager, I managed a staff of five ( web designer, web developer, copy writer, email specialist and social media coordinator) to manage 11 client websites. We were successful in executing a website optimization plan that increased traffic of desired target audience by 22% via various channels,(content marketing, social media, paid search, and paid media.) My team steered an email marketing campaign that decreased the weekly unsubscribes from.11% to.05% and improved the delivery report from 97% to 98.36%. I am proficient using Google Analytics, Google Adwords, and Facebook Insight to track and report data. I have experience with Photoshop and Illustrator. I use WordPress daily and knowledgeable in HTML|/CSS, and Javascript.