Kirstyn Devries

Background

About Kirstyn Devries

GTM Consultant, Flybits: Orchestrating bold market entries across UK & MENA, GTM strategist for the card economy, Connector. Closer. Catalyst. Flybits helps turn customer data into actionable wisdom that drives engagement and better outcomes. I’m a cross-sector GTM strategist, founder, and builder with 16+ years of experience driving growth, innovation, and impact—from boardrooms to creative studios. Currently consulting for Flybits, I lead GTM expansion into UK & MENA markets, opening high-value doors across Tier 1/2 financial institutions. I'm the founder and host of Pace & Purpose Podcast, upskilling leaders through sharing stories of athletes and entrepreneurs who have set bold goals, faced setbacks, and come back stronger. Website: I’m also the founder of ArtSnack, a creative experience agency helping organizations bring well-being and meaning into the workplace through art-forward strategy and storytelling. Website: kirstyn.devries.co.uk Previously, I managed strategic programs for EMEA clients in the financial and professional services sector, led global lease data initiatives for corporate real estate portfolios, and built a career foundation in operations, events, and community partnerships across higher education, startups, and the nonprofit world. I’ve created roles from scratch, scaled initiatives across continents, and thrive in both zero-to-one and enterprise settings. Whether it’s navigating complex stakeholder environments or curating an art experience to spark belonging, I lead with clarity, conviction, and connection. Outside of work, I’m a committed endurance runner with a goal for a sub-3 hr marathon by 2027. I have and an unwavering appetite for movement, challenge, and growth. Race history: London Marathon 2023, Valencia Marathon 2023, Paris Marathon 2025, upcoming will be running Chicago 2025.