Kisha Mitchell Williams

Background

About Kisha Mitchell Williams

As an Executive Marketing Leader, I bring over 20 years of experience building and managing $1B+ brands across leading blue-chip CPG organizations. I specialize in developing data-driven marketing strategies, leading high-performing teams, and driving P&L success through innovative campaigns that deliver measurable business impact. I leverage a deep understanding of consumer insights to optimize product categories, execute successful new product launches and repositioning efforts, and consistently unlock multi-million-dollar growth opportunities. I’m passionate about blending creativity with analytics to elevate brand performance and inspire teams to achieve breakthrough results. Key Achievements Include: Distinguished as a social and digital marketing innovator, leveraging expertise to deliver a visionary digital marketing campaign, exceeding the brand’s first-year revenue target of $600M, a 14% increase from the previous year, and improving brand awareness from >1% to 5%, increasing engagement by 62%, and conversion rate of 20%. Led brand repositioning efforts for the $4B brand encompassing 1200 locations, creating a new brand design, architecture, and visual identity and deploying new brand messaging across all channels with the support of a $65M mass media campaign. Developed Campaigns including: Minute Maid’s “Doing Good” Omni Channel Campaign increased awareness 30%, consideration 25%; favorability 56% and household penetration to 19%. Coke with Food campaign garnered +12% in Net Revenue and increased share +4%. Steered innovative GTM strategies for the OM Selects line, yielding $50M in revenue in year 1 (20% over target) and $1.5M in cost savings. Spearheaded P&G’s first-ever multi-brand beauty care platform for women, developing a comprehensive marketing plan across Paid, Owned, and Earned channels, driving over 10 billion media impressions, 70% target awareness in under 2 years,$100M in incremental sales with a 3:1 payout, and closing significant AA share gaps. Contact me through this profile if you wish to connect.