Kit Fordham

Background

About Kit Fordham

Inspiring creative strategy for brands.GAP: devised and wrote new global brand strategy leading to Tyla’s TikTok ‘Linen Moves’Bayer: Reframing the brand and business through the Comms platform of Science for BetterDifflam: Repositiong the brand as the expert way to counter sore throats through the strategy of ‘Get your chat back faster with Difflam’Meta (Facebook): Devised the strategy 'Digital Good' to show the benefit Meta brings with SMEs, Universities & Governments to the real world.Bally @ Virtue: won global strategy and campaign pitch to reframe this Swiss icon as modern luxuryJohnnie Walker: global sustainability strategy, balancing its key Indian market with Western Europe.Toblerone: Cultural strategy and activation.Badoo: realigned the world’s largest dating app with a brand strategy to engage Gen Z and younger MillennialsLuxury & Fashion:Matches Fashion: in house, created & executed global brand and campaign strategy, loyalty programme and sustainability campaignErmenegildo Zegna - global brand strategy based upon bespoke 8 market qual and quant researchBang & Olufsen: pitch winning strategyVersace: global brand strategy working directly into Donatella VersaceFarfetch: global brand strategy working directly with Jose Neves, based on global qual and quant researchThe Dubai Mall: brand strategy and global campaignKurt Geiger: created research driven global brand strategy working closely with Rebecca Farrar-HockleyEsprit: global brand strategy & wrote line #ImPerfectDiesel: digital strategy for full website redesignMango: Global brand strategy based on Europe wide qual research, working directly into founder Isaac Andic