Konrad Ito

Background

About Konrad Ito

I am a result driven, highly motivated, customer-centric marketer with a can-do attitude. I am able to convert my expertise, creativity and leadership skills into major success for a company. I have gained 19 years of experience in international companies managing various product categories and brands in fuels, spirits, food and tobacco. My experience in B2C and B2B covers brand strategy/management/communications, consumer research and 360° campaigns. My ultimate goal is to deliver value to the business through quality marketing. My success record: 1) Record penetration increase of Shell V-Power fuels in Poland; 2) Record Market Shares of Shell fuels in Poland, TOP result in 6 years; 3) Delivery of the biggest marketing campaign in the history of Shell Polska - 2022 Shell fuels re-launch awarded with Global Marketing Senior Vice President Award and CEE Mobility Initiative Award; 4) Record annual increase in Sales Volume and Net Sales Value of Bacardi rums in Poland in 2017. Last but not least, I am a very good team player with strong interpersonal skills. I effectively collaborate with internal stakeholders and external partners, create teamwork and get best out of the team.