Kory Marchisotto

Background

About Kory Marchisotto

Accomplished growth leader and culture builder. Fearless visionary. Bold disruptor with a kind heart. I believe in the power of transformation—building a gravity-defying brand, breaking down barriers and inspiring others to reach new heights. My passion lives at the intersection of culture and community, where disruption is celebrated, empathy is embraced and self-expression is championed. As Chief Marketing Officer of e.l.f. Beauty, I lead across 8 global functions to help shape a different kind of company that proves purpose and performance can scale together. Since joining in 2019, I’ve worked alongside an extraordinary leadership team to transform e.l.f. from a U.S-focused color cosmetics challenger into a global, multi-brand beauty house that includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and rhode. Together, we: • Sustained 27 consecutive quarters of net sales growth, placing us in a rare group of high-growth public consumer companies • Expanded net sales 5X to $1.3B and market cap 20× to $7B+; scaled international 4X to 21% of total sales • Elevated e.l.f. Cosmetics to #1 U.S. color cosmetics brand in units in dollars; created & scaled 5 product franchises exceeding $200M+ in retail sales • Built a marketing engine that fuels brand demand, increasing unaided brand awareness to 45%(+32 pts since 2020) & generating a 74% rise in purchasers in just 3 years • Maintained status not only as #1 Gen Z favorite brand for 8 consecutive seasons but also #1 most purchased brand among Millennials, Gen Z & Gen Alpha • Delivered marketing ROIs multiples above industry benchmarks & sustained double digit growth as we scaled investments • Set the bar for corporate leadership with a Board of Directors that is 67% women and 44% diverse, the most inclusive among U.S. public companies Known for surrounding myself with a “parade of unicorns," I am passionate about attracting exceptional leaders and creating the conditions for innovation to thrive. I keep my head in the stars, my feet on the ground, fueled by the belief that anything is e.l.f.ing possible. Before e.l.f, I had the privilege of working within the beauty division of iconic brands including Jean Paul Gaultier, Hermès, Burberry and bareMinerals—each adding to my constellation of inspiration and innovation. In 2025, I joined the Board of Directors of Dutch Bros Inc, a family-founded company dedicated to “making a massive difference, one cup at a time.” With Jon Evans, I launched “Uncensored Renegades,” a weekly podcast on leadership, culture and modern marketing.