Krassi Stoyanova

Background

About Krassi Stoyanova

A senior marketing professional with 25+ years of experience across the property and engineering sectors (B2B and B2C). Has a proven ability in developing and executing high-impact integrated strategies that grow the reputation and bottom line of businesses, products and services nationally and internationally. Combines both strategic and hands-on approach, with a particular expertise in marketing and brand strategy, PR, communications and stakeholder engagement, campaign management, lead and demand generation, and digital marketing. 10+ years of team management experience.Core CompetenciesMarketing Strategy: Expertise in translating business goals into actionable marketing objectives, conducting market research, and developing strategies to capitalise on competitive insights, identify growth opportunities and increase market share.Brand Strategy and Management: Skilled in positioning and differentiating brands in B2B and B2C spaces through competitive analysis, strategic brand creation, activation and management. Extensive experience in trademark management both nationally and internationally.Communications and PR: Crafting compelling narratives through key messaging, public relations, stakeholder engagement across complex environments, digital communications, thought leadership, and executive speech writing.Digital Marketing Strategy: Proven success in website creation and management (B2B and B2C, multilingual), SEO, social media, video content, email marketing, and optimizing digital channels for maximum reach and engagement.Campaign Management for Lead and Demand Generation: Planning, budgeting, and executing integrated campaigns to drive lead generation, with expertise in CRM, automation, and performance tracking.Event Management: Managing high-stakes events including trade shows, product launches, VIP visits, speaking engagements, and award ceremonies.Mergers & Acquisitions: Leading marketing and communications during M&A processes, with a focus on stakeholder alignment and reputation management.Intellectual Property Management: Handling trademarks, domains, and design rights to safeguard and expand brand assets.Team Management and Development: Experienced in recruiting, managing and motivating high performance marketing teams, including professional development,