Kris Gemmell

Background

About Kris Gemmell

Growing up in a sporting family, my passion for sports naturally developed since I was very young. I raced globally on the ITU World Triathlon Circuit. Attending the Olympic Games, World Championships, Commonwealth Games and World Triathlon Series events for over two decades. I’ve always enjoyed being a leader within a team, driving people to reach their potential and be the best they can be. I've worked successfully in various Director-and Senior Management roles within organisations. I've focused independently on personal growth, and run projects to develop my business acumen and performance outside of sport. Currently, I work for World Triathlon (The International Governing body of the sport) as Head of the Marketing and Commercial Departments. World Triathlon is the governing body of the sport and delivers the 'World Triathlon Series'​ (WTS) internationally. We deliver these events in partnership with our National Federations and Local event delivery partners. I oversee the event delivery process globally with all WTS cities and global partners. We have just delivered a successful global rebrand of the International Governing body to 'World Triathlon' after 31years as the International Triathlon Union. My expertise lies in creating healthy relationships for contractual renovation, including strategic planning of partner Brand equity, ROI value, consumer experience and innovative activations for capturing value through B2B partnerships, B2C strategies or B2E activations. I’ve gained a unique cultural understanding through life experiences during my travels as an international athlete and in my current position. It is something you realise more and more when you arrive at those critical moments. People describe my work ethic as tireless, efficient, dedicated, loyal, creative, and most of all, ambitious. I want to lead and never shy away from a challenge.