Kris Lyon

Background

About Kris Lyon

Director of Account Management with over 16 years experience helping clients create innovative and engaging go-to-market strategies that drive consumer loyalty and sales through customer insights. With a background in marketing, I have a proven track record of delivering effective data-driven solutions for product development, shopper marketing, and brand activation teams across multiple channels and platforms. Winner of the Pioneering Brands Marketing Award for building a pioneering program focused on cross-business approaches to activate large omni-channel solutions. Winner of the Leading Innovation Award for top growth within Account Management. My passion is to blend consumer behavior and market insights with creative strategy and design to craft compelling stories and messages that resonate with target audiences. I have successfully led and collaborated with cross-functional and commercial teams to execute key projects for leading CPG clients and retailers. Some of my achievements include launching new products, partnering with sales team, designing engaging retail media campaigns, and building executive relationships.