Krishan B.

Background

About Krishan B.

I am a Growth Marketing Manager at Bajaj Finserv, a leading provider of digital financial products and services in India. With a MBA in marketing and finance from Balaji Institute of Technology and Management, and a BBA in finance and financial management from Tilak Maharashtra Vidyapeeth, I have a strong academic background and a passion for learning new technologies and tools. In my current role, I lead and execute marketing strategies that drive user acquisition, retention, and revenue growth for the company's digital products and services. I leverage data analytics, marketing automation, and performance marketing to optimize user experience, segment markets, and plan campaigns across multiple channels and platforms. I have successfully launched and managed over regional campaigns, facilitated consumer education initiatives, and partnered with cross-functional teams and stakeholders to deliver value and results. Some of my key achievements include increasing user retention rate by 25%, generating insights for digital strategies that led to adoption and growth of the portfolio, and creating a step-by-step digital banking guide on various digital services and technologies.