Krishan Sharma

Background

About Krishan Sharma

Strategic Marketing Leader with over 19 years of experience in driving Brand Marketing with hands-on experience in developing Go to Market strategy. I’m adept at maximising the ROI from marketing spend. Lead a team of highly effective professionals who challenged the existing norms and generated out of the box ideas to support business in enhancing top line. Developed a conducive environment and a culture of innovation which led to high performance. Effectively managed product launches, customer segmentation, product positioning and communications strategies to support the rapid market penetration Steered in-depth competition analysis; analysed campaigns, project propositions and their media spends to understand the dynamics of micro market, demand & supply, pricing and inventory layover parameters & to develop customized plans for product launch. Adept at 360 degree Marketing campaigns for B2B & B2C communications to generate Brand Value as well as the leadgen engine. Hands on experience with media buying, BTL & ATL campaigns and Digital campaigns. Conducted multiple primary Market Research year on year and converted the findings to insights. Driven highly successful Data driven marketing campaigns to support the business. Headed Digital Marketing with successful website management, SEO, SEM, and social media marketing. Driven successful performance marketing campaigns across platforms with high CRO (Conversion Rate Optimisation) leading to overall reduced COCA (Cost of customer Acquisition) Headed cross-sell business and optimised the same for highest ever contribution to TopLine pegging @40% business. Project managed new Digital Asset development and digital solutions (Web/ PWA & App) to manage the business priorities.