Krishna Rangachari

Background

About Krishna Rangachari

I'm a marketing and growth strategist with over 15 years of experience — including 10+ years in the UAE — helping tech startups, e-commerce platforms, and SMEs accelerate revenue, boost retention, and build strong brand presence. With an MBA in Marketing and a passion for data-informed decision making, I specialize in full-funnel strategies that connect paid performance, content, CRM, and product-led growth. From launching customer acquisition engines to optimizing CAC-to-LTV ratios, I bring both strategic leadership and hands-on execution to the table. I’ve led marketing teams at some of the region’s fastest-growing tech and e-commerce brands, working across B2C, B2B, and marketplace models. Whether scaling from early stage to growth, or revamping underperforming funnels, I focus on impact, velocity, and sustainable results. Recently, I’ve been exploring WhatsApp marketing as a direct-response channel, and experimenting with AI agents to drive conversational commerce and text-based sales at scale — tapping into how people already communicate to close the loop between intent and conversion. Key Strengths: • Growth Strategy & Marketing Leadership • Performance Marketing (PPC, Paid Social, Display) • WhatsApp & Conversational Marketing • SEO & Content-Led Acquisition • CRM, Email & Retention Strategy • Data Analysis & Campaign Optimization • Budgeting, Forecasting & ROI Management • Cross-Functional Team & Vendor Management I believe great marketing isn’t just about awareness — it’s about aligning business goals with audience needs, then delivering consistent, measurable results.