Krishnamurthy Kartick

Background

About Krishnamurthy Kartick

A marketing and communication professional with 20+ years experience in brand management and advertising. Worked across top agencies: JWT Bangalore, DDB Dubai, O&M Mumbai, Lowe Personal Mumbai, DIREM Mumbai Brands worked on: Diageo (Whiskey and Scotch Portfolio), Madura Garments, PepsiCo (Quaker Oats, Sunbites chips, Tasali chips, Cheetos, Tropicana), Dell computers, Savola Foods (Afia SunFlower Oil), Barclays Bank, Mashreq Bank, Henkel laundry care (Persil gel), Himalaya Herbals and Britannia Foods Jet Airways, J&J Stayfree Secure, Castrol BP & Richard Gere Foundation for HIV AIDS. Nature of work done: Lead large teams within Agency to manage and grow Client businesses. Spearhead clients' key strategic initiatives. Develop new product/brand launch framework, create and build new brand identity, brand sustenance campaigns, digital campaigns, develop and implement appropriate 360-degree marketing & communication plans. Given that the bulk of my experience is rooted in the FMCG category, it allowed me to get up-close and a complete understanding of the other crucial aspects of marketing, i.e. understanding research, sales data, production issues, logistics & supply chain, trade, distribution formats etc. to name a few. My thought process has over the years therefore evolved from being merely communication oriented to exploring solutions that enable overall brand development.