Krishnarajan Nedungadi

Background

About Krishnarajan Nedungadi

I am a firm believer in customer-centric marketing practices. So I begin by ‘customerising’ brand marketing and communication briefs. I rely on a deep understanding of customer insights to provide strategic directions for developing customer experiences at retail and other channels. I focus on making it easier for the customer to transact. I am very passionate practitioner of shopper marketing practices for developing successful shopper strategies. I have successfully implemented shopper marketing programs category management programs category and assortment planning for supermarkets retail marketing programs product launches retail communication campaigns. I also help make Retail Environment designs relevant and customer friendly with a customer perspective. My vast experience across multiple categories: FMCG Consumer Durables Banking Travel Retail services etc makes me one of the most successful practitioners of shopper marketing. As an active advocate of customer-centric practices I have been promoting shopper marketing through lectures and training programs.