Krissy Bryant

Background

About Krissy Bryant

Hi! I’m a digital advertising strategist and acquisition marketing director with over a decade of experience managing multimillion-dollar paid media campaigns. My expertise is in acquiring donors and leads, maximizing revenue and scaling growth through performance-driven digital advertising. At the ASPCA, I lead the Digital Acquisition team, overseeing paid media strategy, execution and optimization across paid search, paid social, display, video, CTV and emerging digital technologies. I also manage key vendor relationships, collaborating with Meta, Google, Microsoft and our digital agency to drive innovation and campaign success. I believe effective digital advertising is critical to nonprofit growth, allowing organizations to reach new audiences and inspire action at scale. Nonprofits have a powerful message and mission, but they operate in an increasingly competitive digital space. Donor acquisition requires a data-driven strategy, real-time optimization and a deep understanding of emerging ad technologies. My approach is to position nonprofits as strong competitors in the digital advertising landscape by leveraging AI, automation and advanced targeting to maximize impact. I’m a native New Yorker, dog lover, musician and definite nerd. When I’m not analyzing ad performance, I enjoy kayaking, hiking, reading sci-fi and crafting. Expertise in: • Digital Advertising Strategy & Performance Marketing • Omnichannel Paid Media (Search, Social, Display, Video, CTV) • Donor & Lead Acquisition • Vendor & Agency Management Technical Skills: • SEM/PPC: Google Ads, Search Ads 360, Microsoft Ads • Paid Social: Meta Ads Manager, X Ads, TikTok Ads, Pinterest Ads • Tag Management: Google Tag Manager • CRM & Data Platforms: Salesforce • A/B Testing & Optimization: Optimizely Certifications: • Google Ads Search Certification • Microsoft Advertising Search Certification