Krista Wright
Director - Insights & Customer Engagement at The Iconic
Based in Sydney, Australia
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Seniority
Other
Department
Other
Location
Sydney
Industry
Retail
Company size
1K
Contact information
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k•••••••@theiconic.com.au
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Background
About Krista Wright
Hello! As the leader of the Insights and Customer Engagement teams at THE ICONIC, reporting to the CMO, I oversee Customer Insights, CRM, Research, Marketing Analytics, and Loyalty. I'm privileged to work with a talented team to enhance and deliver exceptional customer experiences for our fiercely loyal customer base. I'm a strategic leader with strong commercial acumen, passionate about creating value through data-driven insights. I excel at telling the 'story' behind data to articulate value to stakeholders, help educate and motivate others, and drive positive change. Prior to joining THE ICONIC, I spent a decade in the hotel industry, where I held leadership roles in Revenue Strategy, Analytics, Digital, and Performance Marketing. My interests include consumer behavior, eCommerce, loyalty, personalization, MarTech, and customer experience (CX).
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