Kristen Bickerstaff
Senior Content Marketing Manager at Adswerve, Inc
Based in Dallas-Fort Worth, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Dallas-Fort Worth
Industry
Advertising Services
Company size
238
Contact information
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k•••••••@adswerve.com
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Background
About Kristen Bickerstaff
Senior content and product marketing leader with 11+ years driving B2B SaaS and healthcare growth through strategic positioning, compelling narratives, and measurable business outcomes.Throughout my career, I've developed go-to-market strategies and created content that moves buyers from awareness to close. My expertise spans product positioning and messaging, sales enablement, demand generation, thought leadership, and competitive intelligence. I excel at translating complex technical concepts into customer-centric narratives that differentiate products and accelerate pipeline.I'm looking for senior content and product marketing roles with B2B SaaS, technology, or healthcare companies where I can drive content and product strategy, lead high-performing programs, and accelerate growth through data-driven storytelling.Core Expertise: Content Strategy • Demand Generation • Sales Enablement • Partner Marketing • SEO & SEM • AI-Assisted Content • Marketing Automation (HubSpot, Marketo) • Product Marketing • GTM Strategy • B2B SaaS Marketing • Healthcare Marketing
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