Kristen Davis

Background

About Kristen Davis

I help tech companies build the right things for their customers - faster. I’m a senior qualitative specialist and strategy leader working across the full customer journey, from first impression to long-term loyalty. My approach is simple: understand your customers, then act like it. I work directly with founders, CEOs, and cross-functional teams to accelerate growth by improving the product experience. That includes- Generating customer insight that accelerates product direction and decision-making - Identifying friction across the physical and digital journey from awareness to advocacy - Planning, pitching and delivering qualitative research and UX testing - Shaping brand, content, AI helplines, and product strategy - Creating valuable digital and print resources - Enhancing in-store experiences With experience on both agency and client sides, I’ve partnered with teams across Brand, Content, Insight, and Product — most recently with tech startups like FORM Kitchens, and previously with agency clients like Unilever, Amazon Fresh, Procter & Gamble, and Reckitt. London-based. US experience.