Kristen Ewen

Background

About Kristen Ewen

I help property managers grow their online presence and generate more owner leads through data-driven SEO, high-value content, and emerging search trends.With over 20 years of SEO experience (since 2001) and deep expertise in property management digital marketing since 2009, I’ve mastered both fundamental and advanced strategies—from technical optimization (Lighthouse, schema, mobile-first, ADA, DNS) to high-converting PPC and content frameworks optimized for AI-driven search. As the primary author of PMW’s blog, I’ve tackled everything from mobile-first best practices to AI/AX-driven search optimization, Yext integrations, and schema strategies for OpenAI visibility. Recent pieces include:“How AI‑Powered Search Is Changing SEO for Property Management Companies in 2025” — discussing agent‑friendly content and FAQ schema “The Rise of AX: Is SEO Dead or Just Evolving?” — exploring the Agent Experience trend propertymanagerwebsites.com“Why Property Management Companies Must Be Listed in OpenAI” — highlighting schema use for AI visibility I’ve also been featured in agency commentaries on SEO trends, offering practical advice on topical authority, visual search, backlinks, and PPC/SEO integration. What I Bring to the TableStrategic SEO & emerging search trends: AI/AX integration, schema-first approaches, topical authorityTechnical expertise: HTML, CSS, JS basics, page-speed improvements, structured data, ADA, DNSContent & thought leadership: Consistent blog development and publications across property management topicsConsultation & coaching: Leading clients and internal teams through digital marketing transformationsMetrics-driven mindset: Focus on performance KPIs, reporting, and continuous optimization