Kristi Taaffe

Background

About Kristi Taaffe

Senior Level Executive with cross-functional experience in consumer packaged goods, retail and luxury goods industries. Areas of expertise include strategic business planning, brand development and management, customer relationship management, direct marketing for multi-channel retail brands, customer acquisition and loyalty, financial and operational modeling. Over 20 years’ experience in helping wine industry businesses sell more wine, build brand loyalty and increase ROI. Highlights include:* Direct to Consumer leadership for the wine industry; tasting room, wine club, ecommerce, telemarketing, partnership marketing and events.* Brand architecture and strategy development, for both established and new-to-market wine brands.* Product portfolio development, aligning pricing, distribution & allocation strategies.* Development and oversight of long-term and annual brand and go-to-market plans.* CRM strategy development & implementation, to deliver a more holistic customer view and comprehensive contact strategy capability.* In depth knowledge of wine distribution systems, compliance and multi-channel marketing models.* Management for the operational disciplines necessary for sales & marketing execution, including fulfillment & logistics operations, customer service & inbound contact centers. Leadership & Management Highlights:* A creative leader who seeks to build long-term value for the business, brand and customer.* A respected business manager who thrives in problem solving by considering multidimensional aspects to a given challenge, creating process efficiencies and aligning teams’ structure and targets to business goals.* An approachable role model who continually strives to energize and empower staff for action/change.