Kristin Eichmann

Background

About Kristin Eichmann

I spent many years in design agencies. The most important were "meiré und meiré“ and "loved by thjnk". Both still stand out today with their closeness to fashion, culture and their very high standards of design. Things that are an everlasting part of me. As an art director and designer I worked for editorial magazines like the German "Interview","Kids wear","loved Magazine","Audi Magazin" or "Tissue Magazine". My focus for campaigns was mainly on fashion and culture topics, so I worked for clients like "Schwarzkopf" or "Görtz Shoes" for a long time, as well as for "Telekom Electronic Beats". Idea and concept development, preparation of productions (model castings, photo shoots), as well as implementation and follow-up campaign layout, postproduction and final artwork, were among my regular tasks. After 10 years of prof experiences as an art director, I accidentally ended up as an Sales and Brand Manager. Later I realised how well you can combine both areas. With my knowledge from the advertising industry, coupled with direct sales to the customer, I was together with our team building further the Berlin brand "St.Oberholz“. In January 2024, I started a new, exciting experiment - a classical advertising agency. I now work at antoni_ GmbH as a Senior Designer and Senior Art Director. I am looking forward to new challenges and great learning experiences.