Kristin Schmidt

Background

About Kristin Schmidt

Over 15 years’ experience in senior marketing roles driving global strategy and execution across the full customer and partner lifecycle – from demand generation and customer/partner acquisition to growth marketing, retention, and loyalty for multi-billion-dollar businesses at the Fortune 500 level. Proficiency in leading global go-to-market strategies, product launches, brand strategy, and customer-centric product design. Extensive experience building Account Based Marketing (ABM) strategies to acquire high-valued customers with proven ROI. Specialized in multi-channel CRM and lifecycle marketing focused on cross-sell, upsell, retention, and loyalty. Passion for cultivating global cross-functional teams, fostering collaboration, managing multi-million-dollar marketing budgets, and driving organizational success through effective team management and communication. Champion for diversity and inclusion, leading organizational-wide learning and development initiatives. Proven expertise in driving efficiency at scale, infusing marketing organizations with operational maturity and championing continuous innovations across AI, data and automation tools. Possess a truly global marketing perspective through extensive international experience in field, regional, and global roles being based in Canada, Europe, and the U.S, fostering deep insights into diverse markets and customer behaviors worldwide. Passionate about building relationships with customers, partners and internal stakeholders across cultural and language differences.