Kritika Singh

Background

About Kritika Singh

I am a Performance Marketing Specialist with over 4 years of experience in PPC, Paid Social, Consumer Insights, and Data-Driven Marketing Strategies, helping global brands like P&G and PepsiCo unlock growth opportunities. I specialize in creating high-impact paid search and social campaigns using Google Ads, Meta Business Suite, and GA4 to optimize performance, boost ROI, and deliver personalized audience experiences. What Drives Me: Data-Driven Strategies: Turning insights from tools like Power BI and GA4 into impactful campaigns. Creative Collaboration: Working with teams to craft content that resonates. Measurable Results: Boosted ROI by 30% and engagement by 25% through targeted campaigns. Consumer Focus: Designing campaigns rooted in behaviour and market trends to meet audience needs. What I Bring to the Table Strategic Expertise: Deep understanding of sales funnels, audience segmentation, and conversion rate optimization (CRO). Hands-On Technical Skills: Proficient in campaign management tools (Google Ads, Meta Ads), analytics platforms (GA4, Power BI), and email marketing tools. Storytelling Through Data: Strong ability to translate performance metrics into compelling stories that guide decision-making and inform stakeholders. My Mission I am dedicated to bridging data and creativity to design impactful campaigns that exceed expectations. My passion lies in empowering brands to build meaningful connections through personalized, data-driven strategies that drive growth and engagement. Having completed my MSc in Consumer Analytics & Marketing Strategy from the University of Leeds, I have honed my expertise in predictive analytics, marketing mix modeling, and big data strategies to deliver data-driven, innovative solutions. Let’s Connect! Whether you’re looking to optimize your paid campaigns, harness consumer insights, or develop a winning strategy, I’d love to collaborate. Let’s discuss how we can create campaigns that drive engagement, growth, and results.