Krutika Dash

Background

About Krutika Dash

I bring six years of extensive professional experience, spanning the domains of qualitative research, brand and advertising strategy, complemented by one year of dedicated account management. Over the course of my career, I have consistently honed my expertise in research and brand strategy, collaborating with renowned brands across a diverse spectrum of industries, including media, technology, culinary, and fashion. Some noteworthy brands within my portfolio include Zee, Star TV, Google, Meta, Sunfeast, Coca-Cola, Disney+ Hotstar, Aditya Birla Fashion, Unilever India, Shemaroo, Zomato, Mahindra, and BBC London. My substantial background in research and brand strategy, combined with my proficient management capabilities, equips me with a distinctive skill set to conceptualize and execute comprehensive strategies and initiatives that deliver tangible outcomes, facilitating all-encompassing brand growth and development. I believe in diving deep for solutions that are born from cultural research and manifest themselves as sustainable ideas, I feel this is the only way to connect the dots between seemingly unrelated phenomena. The biggest paradigm-shifting solutions in the domain of brand perceptions, communications, and even strategy have come to be because these patterns were uncovered.