Kumar Sarangee

Background

About Kumar Sarangee

I am an Associate Professor in Marketing at Leavey School of Business, Santa Clara University. My expertise is in product & technology management and new product innovation, especially in dynamic markets. I specialize in training and consulting executives and have conducted professional seminars for leading corporations on topics such as product management, innovation, marketing strategy, customer centricity, and branding. I have also taught in the executive programs in several universities from Germany, Spain Switzerland, Italy and Japan. I have extensive experience in educating and training entrepreneurs in market research, product development and go-to-market. I taught Marketing in our highly successful California Program for Entrepreneurs (CAPE) and was the coordinator for the Entrepreneurship concentration at LSB. I truly enjoy creating and executing market driven educational programs. I developed and launched our highly successful Certificate in Productizing Innovation for seasoned practitioners. I also re-designed our prominent, nationally ranked (# 13 in the US by US News and World Report) Executive MBA program. I also designed and launched a "Business and Law" experiential initiative called BEACH (Bronco Entrepreneurs Advisory Clinic Hours).