Kumar Shree

Background

About Kumar Shree

Strategic marketing and communication professional with 7+ years of cross-industry experience in copywriting, brand messaging, and integrated campaign execution. Specialises in crafting compelling narratives that drive visibility, engagement, and conversion across digital, social, print, and OOH channels. Key contributor to the launch of Alcatel and multiple Tecno product campaigns including Pop 5, Pova 3, Pova 4, Camon 19 Pro Mondrian, and Megabook T1. Demonstrated success in building high-impact GTM strategies, influencer campaigns, and content-led brand positioning. Proven ability to lead multi-channel campaigns for over 50 brands across technology, FMCG, healthcare, fashion, and consumer electronics. Skilled in translating complex briefs into cohesive communication frameworks that resonate with audiences and align with business objectives. Currently driving creative strategy and heading copy at CNVRS8 Integrated Pvt. Ltd, with prior contributions to brands like McDonald’s India, Myntra, and Travel + Leisure. Strong collaborative instincts, fast-paced delivery, and a consistent focus on elevating brand voice across touchpoints.