Kunal Ghosh

Background

About Kunal Ghosh

Hello.I'm Kunal, a strategist with 14 years' repertoire of driving business growth across MEA (Dubai, UAE), South Asia (India) and South East (Singapore) regional markets.I specialize in bringing together creativity, technology and deep cultural, behavioural insights to solve business challenges. My strategy work has contributed to the growth stories of Samsung (present), BMW, Toyota, Bridgestone, Castrol, Leica, Citibank, Perfetti, Mondelez, Sprite, Singapore Airlines, Mahindra, Bajaj, Tata and other such powerhouse brands in the APAC region. Some of my work have been recognised at industry awards like D & AD, Spikes, Clio, The One Show, Abbys, MENA Lynx, Effies, Warc Strategy Awards and the likes.My expertise ranges from conception to conversion: from brand strategy, proposition, positioning, identity, architecture, platform creation all the way to go-to-market plans involving creative, content, campaigns, ATL, digital, paid media, partnerships, influencers, community building, digital experiences, events, commerce and all other aspects of an effective growth/marketing program.In 2022-23 I took some time off to pursue a Masters program in CX & Business Innovation from the renowned IE Business School, Spain to add a foundation of Strategic/Service Design and Innovation Management to my portfolio. The design projects were with IKEA, Accenture Song, Mahou San Miguel and few other corporates, that aimed to create an impact for the European markets.I'm also certified in Disruptive Strategy, Innovation & Growth from Harvard Business School (online) and in Business Design from IDEO-U.Thanks for viewing my profile. Let's connect and catch up.