Kurt Pfeifer

Background

About Kurt Pfeifer

I’m a strategic marketing leader with 13+ years of experience driving measurable pipeline and revenue growth through brand strategy, sales-aligned event marketing, and go-to-market programs across B2B and B2C organizations.My career bridges creative foundation and commercial execution. Early experience as a designer and art director shaped how I think about brand identity, messaging, and audience connection. Over time, that foundation evolved into senior marketing leadership focused on positioning, lead generation, and sales enablement.I specialize in helping organizations clarify who they are, why they matter, and how to translate that story into integrated programs that support lead generation and revenue goals.Selected results include- 200% YoY sales growth driven by optimized trade show and sales-aligned event strategy- Two record-breaking product launches through GTM and product marketing leadership- 400% increase in MQLs following brand repositioning and CRM integration- YoY pipeline growth for franchise recruitment across eight national brandsCore strengths include: Brand strategy, positioning, and messaging architecture Sales-aligned event and trade show marketing Go-to-market and product launch planning Lead generation and pipeline development Integrated campaign direction across digital, print, content, and experiential Sales enablement and marketing-sales alignment Cross-functional and executive collaborationI thrive in environments where marketing is expected to drive business outcomes — not just activity. Whether operating as a senior individual contributor or leading teams, I focus on translating business objectives into clear strategy, strong brand presence, and measurable performance. kurtspfeifer@gmail.com | Let’s connect