Kushagra Bhatnagar
Assistant Professor at Aalto University
Based in Espoo, Finland
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Seniority
Staff
Department
Education
Location
Espoo
Industry
Higher Education
Company size
6.6K
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k•••••••@aalto.fi
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Background
About Kushagra Bhatnagar
Kushagra Bhatnagar is an Assistant Professor of Marketing at the Aalto University School of Business, Finland. Kushagra’s research interests lie at the intersection of marketing and organization studies. Key research projects include building a sociological understanding of service work, understanding how consumers navigate vulnerability, and recently, how they navigate ‘smart’ technology, and highlighting how the creator economy reconfigures legacy markets. He is primarily a qualitative/interpretive researcher. His work has been published in journals such as the Journal of Consumer Research, Organization Studies and the Journal of Business Ethics. He has been recognized as Aalto University School of Business’ Researcher of the Year 2023-24. Kushagra teaches qualitative research methods, customer experience marketing and management, analytics, consumer research and branding. He is currently serving as Head of Doctoral Studies in Marketing. Before entering academia, Kushagra worked as a brand strategist and consultant, leveraging cultural studies and cultural branding approaches to solve marketing challenges.
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