Kyle Hon
Director of Performance Marketing at Odd Sox
Based in San Diego, United States
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Seniority
Director
Department
Advertising & Marketing
Location
San Diego
Industry
Retail Apparel and Fashion
Company size
53
Contact information
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k•••••••@oddsoxofficial.com
Phone
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Background
About Kyle Hon
With over 7 years of experience in high-stakes digital marketing, my tenure at Blenders Eyewear has sharpened my focus on strategic growth and media buying innovation. At the heart of my approach is a commitment to developing and executing campaign strategies that not only enhance ROI but also align perfectly with our company's vibrant brand ethos. My work—balancing a hefty $35MM annual ad spend—reflects my dedication to driving business success while fostering cross-functional synergy with creative and e-commerce teams. At Blenders Eyewear, my team and I have achieved a 15% increase in our Evergreen business and an 8% improvement in business ROAS year over year. This success stems from my ability to build and manage substantial media budgets and strategic partnerships, generating over $1MM in monthly revenue. My previous experience at A4D Inc. laid the foundation for these accomplishments, where I honed my skills in campaign analytics, optimization, and pioneered our TikTok ads, contributing to significant revenue streams across diverse product verticals.
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