Kyle L.

Background

About Kyle L.

Brand marketer with 15 years of experience delivering disruptive creative campaigns with a proven track record of success in increasing brand perception against consumer and competitive insights. ACCOMPLISHMENTS- Winner of 2022 Sports Sponsor of the Year by Sports Business Journal, T-Mobile - Partnered with Seattle Mariners on visual transformation and fan experiences from Safeco to T-Mobile Park over 6 month period, whereas typical timelines average 12-16 months- Developed Home Runs 4 Hurricane Recovery campaign platform in partnership with Team Rubicon and donated to relief efforts and veteran support from 2018-2020- T-Mobile recognized by fans as the most associated MLB brand/sponsor in 2022- Recognized for media and creative excellence from marketing industry organizations :The Clio Awards (MLB), The Shorty Awards, Sports Business Journal (MLB/Esports/NFL/NHL),Festival of Media (Way Way Out Live Music)- Successfully developed two-year channel strategies across Organic Social, Paid Social Influencers, and Recipe Content Production, Krusteaz Company- Achieved significant gains across Meta social platforms in Q123; impressions +67% and consumer engagement +51% from the prior quarter, Krusteaz CompanyCORE COMPETENCIESIntegrated Marketing Strategy | Brand Perception | Customer Insights | Competitive Analysis | Campaign Management | Brand Strategy & Positioning | Agency Management | Media Strategy | Social Marketing | Presentations | Executive Communication | Cross-Functional Collaboration | Team Management | Project Management | Change Management | High Emotional Intelligence | Product Marketing | Data-Driven Marketing | Customer Engagement | Partner Marketing | Stakeholder Management | Budgets | Marketing Communication | Sponsorship Marketing | Sports MarketingLEADERSHIP PRINCIPLESCustomer Obsession | Invent and Simplify | Think Big | Hire and Develop the Best | Bias for Action | Take Ownership