Kyle Lancaster
New Media Marketing Strategist at Chek Media
Based in Victoria, Canada
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Seniority
Staff
Department
Other
Location
Victoria
Industry
Broadcast Media Production and Distribution
Company size
93
Contact information
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k•••••••@cheknews.ca
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Background
About Kyle Lancaster
Versatile media professional with 22+ years of experience transforming digital content landscapes. Specializing in video production, content strategy, and multi-platform storytelling that drives audience engagement and business growth. As a senior digital media producer and marketing strategist, I've led creative teams in developing innovative content strategies that bridge traditional media and digital platforms. My expertise lies in crafting compelling narratives across news, entertainment, and digital media spaces, with a proven track record of increasing audience reach and engagement. Video Content Strategy Digital Media Production Cross-Platform Content Creation Team Leadership Strategic Communications Performance Analytics Digital Streaming Platform Management Professional Experience Senior Digital Media Producer | CHEK Media Pioneered CHEK+, a cutting-edge digital streaming platform Produced 50+ monthly video and digital content pieces Optimized content strategy across YouTube, Instagram, and TikTok Implemented data-driven content performance tracking Production Team Lead | CTV Vancouver Island Led comprehensive video production teams Managed end-to-end multimedia project production Fostered cross-departmental collaboration Delivered high-impact media content Technical Skills Adobe Creative Suite Video Editing (Premiere Pro, Final Cut Pro) Digital Analytics AWS Platform Management Social Media Content Optimization Education Bachelor's Degree in Mass Media Production Video Production Content Strategy Media Relations Digital Marketing Team Leadership Streaming Media
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