Kyle Penfound

Background

About Kyle Penfound

Brand strategist and marketing director. I help businesses thrive and grow within their communities by modernizing marketing efforts and delivering innovative, effective and data driven campaigns. — COVID-19 caused massive turmoil in the lives of millions of small business employees and owners. As a collective, they have been neglected and left to navigate the financial and social burdens of a global pandemic on their own. It has left many businesses floundering and starving for opportunity. Non-existent online presence or missing e-commerce functionality, product inventory lacking or impossible to sustain, broken or impeded user experience, a dysfunctional website that fails in its most basic intentions; all consequences of a commercial system that demanded sacrifice for survival. Now those businesses that spent years striving to simply stay afloat, find themselves sinking further from the strengths of their corporate competitors. There is no doubt, even before the pandemic, the plight of the small business has been relentless in the 21st century. Most small business owners are industrious and try to keep efforts in house in an effort to reduce overhead costs and strengthen ROI. Respectable and understandable, however that can also be a fast way to sacrifice future revenue opportunities. The longer you take to build a website, create a digital presence, engage with clients on social media, or differentiate your brand through a cohesive and engaging marketing plan, the longer it will be before you see the revenue from those channels and a return on investment from your efforts. When you're looking at years or just months of solvency, every second counts. Sometimes bringing in the right partner can change everything, marking the difference between survival and success. With over a decade helping small businesses thrive, launch products, develop mobile first platforms and build out comprehensive marketing strategies at every budget, my experience will be a vital asset in your company’s success. Whether financial institutions, fintech products, startups, entrepreneurial ventures, or small businesses in digital education, medical aesthetics, investments, trading, industry 4.0 and 3D imaging, I will help you develop strategies to grow revenue, profits and strengthen your marketing ROI. If success for you and your business means more than simply remaining solvent, contact me today. I am happy to help, even if that’s simply in providing you with proper direction and guidance in your marketing efforts.