Kyle van Rooi
Paid Search & Dco Director at Dentsu Ssa
Based in City of Cape Town, South Africa
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Seniority
Director
Department
Advertising & Marketing
Location
City of Cape Town
Industry
Advertising Services
Company size
96
Contact information
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k•••••••@dentsu.com
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Background
About Kyle van Rooi
GMP, RDM & Digital Media Expert As a seasoned Paid Search Director, I bring a wealth of experience from the dynamic marketing and advertising industry. My expertise lies in leveraging the power of the Google Marketing Platform (GMP), and I take pride in being instrumental in my company's journey as a GMP Reseller, with a laser focus on platforms such as SA360, Analytics 360, Campaign Manager 360, and DV360. In addition to my GMP specialization, I'm deeply engaged in cutting-edge initiatives at the intersection of AI and digital marketing. Collaborating with international specialists, I'm spearheading innovative projects to harness AI's transformative potential in optimizing marketing strategies and driving business outcomes. Furthermore, I'm leading the charge in the realm of Retail Digital Media (RDM), recognizing the pivotal role it plays in shaping modern marketing landscapes. By delving into RDM intricacies, I aim to unlock new avenues for brand visibility and consumer engagement in the retail sphere.
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