Kyle Watkins

Background

About Kyle Watkins

I'm a digital marketer passionate about crafting impactful, data-driven campaigns across healthcare, fitness, and DTC brands, with expertise in multichannel strategies to drive growth. Skilled in managing social media, paid media ads, influencer programs, and affiliate marketing, I leverage insights to optimize lead generation and conversion. As a Marketing Manager currently in the healthcare space, I lead creative direction across direct-to-consumer campaigns and execute influencer partnerships that enhance brand engagement. My foundation in fitness goes beyond my marketing expertise—I’m deeply passionate about health and wellness and have years of hands-on experience in the fitness industry. From managing a bustling F45 studio, where I led sales and client retention efforts for over 300 members, to coaching and supporting clients as a certified personal trainer, I’ve been dedicated to helping individuals meet their fitness goals. My background fuels my approach to marketing in health and wellness, blending expertise with a genuine passion for supporting active, healthy lifestyles. Marketing tool proficiencies include: Microsoft 365, Google Workspace, HubSpot, Canva, Google Analytics & GTM, Meta Business Suite, SimilarWeb & SEMRush, Adobe Suite, WordPress, ZOHO, email softwares like Klaviyo, Constant Contact, Paubox, and Mailchimp, and various affiliate & influencer marketing platforms like Tagger, ShareASale, Rakuten, Impact, AvantLink, etc.