Kyle Werstein

Background

About Kyle Werstein

I’m a learner. I’m a communicator. I’m a creative. I’ve worked with Fortune 500 companies, startups, independent musicians, and nonprofits. I’ve approached each with the awareness of the intersection of budget and needs, and combined that with the flexibility to understand that each may change on a moment’s notice. Since graduating from the Minneapolis College of Art and Design in 2014 with a BFA in Advertising Design, I’ve created award-winning digital experiences for cultural institutions, designed native user experiences for genetic counseling programs, crafted interfaces for multi-platform applications, and produced award-winning artwork for independent musicians. At the core of my work is a desire to understand others and the unique challenges businesses face at each point of the product life-cycle. I offer a critical eye that is grounded in traditional design training and extend my training with a love of new tools and processes. I am experienced both in agile and waterfall software development methodologies. I work with stakeholders to translate business objectives and user insights into wireframes. I translate wireframes iteratively into high-fidelity prototypes using tools like Sketch, Adobe XD, InVision, and Framer. I collaborate comfortably with front-and-backend developers to ensure the successful translation of those prototypes into working software that serves the end-user with empathy and respect. I’m also aware of the integration of brand and product. I have crafted copy, implemented brand standards, and provided art direction for campaigns that have served to raise awareness of products in an increasingly media-agnostic world.