Kyle Whatnall

Background

About Kyle Whatnall

I’m a marketing leader specializing in brand, product, and communications strategy, blending PR expertise, cross functional product collaboration, and data driven storytelling to help sports and lifestyle brands grow.At Selkirk Sport, I joined as employee #5 and helped scale the company into a nine figure brand, overseeing 30+ product launches, building the PR and athlete marketing functions, and working closely with our developers on website integrations, data flows, and consumer facing app experiences. We also partnered with Palantir, where I worked with their team and AIP platform to integrate AI into launch workflows, creative production, and performance reporting so we could connect marketing inputs to product usage and revenue in a much clearer way. My work has spanned brand strategy, product development, and retail expansion with Costco, Dick’s Sporting Goods, and Amazon.Before that, I led press and event strategy for NFL, MLS, and PGA TOUR clients at BZA Sports PR, supporting three Super Bowls and securing national coverage across ESPN, CBS, and NBC.I bring a mix of strategic storytelling, product minded execution, and team leadership, helping brands bridge creativity with measurable growth. More at