Kylee McCrae

Background

About Kylee McCrae

Kylee is a Marketing Strategist with a passion for creativity, learning, and project management. She thrives in a fast-paced environment, is self-motivated, dynamic, and hardworking. After taking an internship at ID Agency, she swiftly transitioned into a Campaign Management position. During her time she was fortunate to work with a number of clients, in several industries such as 7-Eleven, V-Tech Toys, Grower’s Cider, and Tourism Richmond. Kylee then expanded her career into digital marketing working remotely for Uppercase Brands, based in NYC. During this time she was privileged to work directly with founders on their overall digital strategy and helped them reach KPIs across social ads, paid search, email, and CRO/landing pages. Now, Kylee is a contracted freelancer who has taken her knowledge from the past 6 years in the industry and is a Marketing Strategist. She works on eComm and lead generation for brands in many industries including apparel, beauty, education, medical, non-profit, food and health. Kylee completes her work in a professional, friendly, and collaborative manner while striving to produce memorable campaigns for her clients and building lasting relationships. She has excellent time management and organizational skills, is a strong communicator and is able to project manage with a multi-lens approach. While working agency side, Kylee has realized there is never a dull moment. What she enjoys most is balancing multiple roles while collaborating with various teams and stakeholders to successfully execute projects on time and within budget. Her favourite part is seeing the final product come to fruition. During her time in marketing, Kylee has learned the ins and outs of the fast-paced, ever-changing industry. This has helped her discover a deeper passion for marketing. Kylee is currently expanding her depth of knowledge and experience in the space by continuing to work with new brands, and take further education whenever applicable.