Kylene White
Visual Content at Ge Appliances, A Haier Company
Based in Louisville, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Louisville
Industry
Manufacturing
Company size
5.6K
Contact information
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k•••••••@geappliancesco.com
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Background
About Kylene White
Visual Content Director | Digital Marketing Strategist | Award-Nominated Photographer I am Kylene White, a seasoned Visual Content Director with a passion for strategic digital media and creative excellence. Over the years, I've had the privilege of steering the narrative for various brands, delivering compelling visual stories that resonate with audiences. Key Strengths: • Strategic Visionary: Known for my strategic mindset, I've successfully managed visuals within communications departments, earning a Pulitzer Prize nomination for my impactful storytelling. • Client-Centric Approach: My commitment to building strong client relationships has consistently exceeded expectations, enhancing brand visibility and driving consideration for products. • Creative Leadership: As an Award-Nominated Photographer, I inspire teams to break creative barriers while adhering to timelines and budgets, fostering a collaborative learning environment. Professional Journey: • Owner & Manager, KYLENE'S PHOTOGRAPHY: Founded and managed a successful photography business, earning the prestigious 2021 Gold ADDY Award for creative excellence. • Director of Photography, TODAY'S WOMAN MAGAZINE: Led a comprehensive redesign, transforming the publication and achieving a 50% increase in digital advertisers within three months. • Contractor for Media and Content, GE APPLIANCES: Spearheaded large-scale events, contributing to increased awareness and industry recognition through impactful visual content. Technical Skills: Adobe Creative Suite, Photoshop, Premier, Lightroom | Google Analytics, WordPress, Canva | Brand Folder (Digital Archiving System)| Hootsuite for Social Media Management Let's connect! I am passionate about leveraging the transformative power of photography and digital media to elevate brands. Open to collaborations, creative projects, and opportunities that align with my vision. Key Skills Include: Digital Marketing Strategy | Brand Development | Data-Driven Decision-Making | Client Engagement/Relations/Success | Global Photography/Visual Direction | Campaign Optimization | Social Media Marketing | Personal Branding | Visual Content Creation Cross-Functional Collaboration | Creative Growth Strategies | Team Leadership | Development & Training
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