Kylli Asaro

Background

About Kylli Asaro

I am currently pursuing my final year of studying Sports Management at Southern Methodist University in Dallas, Texas. I am additionally earning a double minor in Economics and Italian with a business focus. I selected these focuses through my aspiration of become an agent or public relations specialist, guiding and representing athletes from all backgrounds. My minor in Italian, paired up with my preexisting knowledge of Spanish and ASL will aid me in expanding my services to athletes from across the globe. Since my first week on campus, I have actively pursued opportunities to gain hands-on experience in the sports industry. I have continued to become more and more involved in SMU's Sports Business Society (SBS), an organization on campus that educates and provides students, who are interested in pursuing a career in sports, with the right tools to navigate the industry and begin networking. As a sophomore, I served as CMO and VP, and now I currently serve as President. This past semester, I have worked closely with our executive board to restructure and revamp the organization to best benefit future APSM students. Beyond campus, I have gained valuable experience across multiple roles in the sports industry. Currently, I serve as a Social Media Intern for Dallas Trinity FC. From January until March of 2025, I was solely responsible for managing all of the club's social media platforms. During this time, we consistently maintained over 1 million views per month, gained more than new followers each month, and saw a 28% increase in Instagram engagement compared to previous months. When I am back in Austin during school breaks, I work at Circuit of The Americas (COTA) as a Guest Service Ambassador, delivering a premier fan experience while also contributing to the track’s social media presence. Since taking on this role in spring 2023, our team’s efforts have led to significant increases in guest engagement, revenue, and brand recognition—helping us unlock more exciting opportunities for both our visitors and the organization.