Kynon Codrington

Background

About Kynon Codrington

WHO I AM: Played one year of D2 football at Catawba College & made it to the NFL. In 2004, I won the football lottery & landed an internship with the Miami Dolphins in operations. I once slept at the team training facility during a hurricane when the team was in New Orleans for a pre-season game because my boss told me the NFL required a staff member to be on-site at the training facility in the event of an emergency. Team over Me. I do what it takes to help my team achieve championship results. WHAT I DO: At RCX Sports (RCX), I help bring the NFL, NHL, NBA, WNBA, MLS, & MLB to communities by entering partnerships with small business owners & national organizations/associations to elevate youth sports with licensed uniforms, IP, software, marketing resources, & more. I help connect brands & people via live sports, strategic partnerships, and event experiences. In at the inaugural Laureus World Sports Awards, Nelson Mandela, declared that: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” WHAT I HAVE ACCOMPLISHED: Prior to RCX, I led brand marketing efforts for adidas and their NCAA business, where I managed a $4.2M base compensation deal as the contract administrator for the University of Miami. I oversaw the Legend of the U jersey campaign & on-campus event activation featured on SportsCenter. I helped launch the Rivals Combine Series presented by Under Armour, which provided an event platform for over prospective student athletes, during my time at 3Step Sports. Before 3Step, I stepped out of my comfort zone to become the NFL Product Manager at Fanatics, where I got to lead hot market moments for Peyton Manning's NFL Touchdown Passes record & Ben Roethlisberger's record-setting 6 touchdown passes in a single game. I have created digital content for Rivals.com & Yahoo! Sports in addition to my original content being aggregated by Bleacher Report, Sports Illustrated, & others. I served as the subject matter expert for the Rivals Camp Series launch, now in its 12th year. I checked off a bucket list dream job when I worked for ESPN aka the World Wide Leader in Sports from 2008-2012 in digital content & event development. I operated grassroots events featured on ESPNU, ESPN.com, & their family of networks. I've been quoted in the New Yorker & finished 1st in the 2024 Pacific Paradise Sprint 5k for my age division at the Santa Monica Pier!