Lachlan Biddlecombe

Background

About Lachlan Biddlecombe

I am a passionate, energetic and intelligent leader with a proven track record of creating purpose-led organisations that put its people and its customers at the centre of strategy to drive growth within and beyond the business’ core revenue streams. I bring over 25 years of experience in the gaming and casinos industry. As an accomplished leader, I command an active seat at the leadership table and play a key role alongside the executive team and board.A seasoned digital and commercial leader with experience growing emergent and transforming established organisations, I pride myself on achieving sustained results. I relentlessly pursue the creation of a constructive culture and I have extensive experience building and embedding these across teams from first principles.As CEO at motzza, I facilitate the definition of the motzza business strategy, as well as leading several customer marketing teams including CRM; digital operations and promotions and offers. I also co-own and lead the Regent Poker team both in Australia and internationally. Additionally, I am accountable for high value customer acquisition and retention.Through my role and the exceptional talent within both companies, motzza and Regent Poker have been able to deliver the most personalised, on-brand and frictionless customer experience in the industry and stands alongside Australia’s bests-My capabilities: event management, online gaming, online advertising, public relations, event planning, customer satisfaction, casino management, business strategy, advertising, customer service, training, hospitality industry, loyalty programs, affiliate management, casino gaming.