Lachlan Jefferies

Background

About Lachlan Jefferies

Connecting People, Ideas, and Technology for Retail Transformation Hi, I’m Lachlan Jefferies, and my career has taken me from aspiring police officer to retail technology leader—helping businesses innovate and thrive. I firmly believe that if you focus on adding value to others, success will come naturally. For me, success is about empowering those around me to succeed. Driving Retail Innovation at Truis As the Retail Team Lead at Truis, I’m spearheading the launch of Australia’s only Retail Experience Centre—our Store of Tomorrow. This space is built on four years of research and collaboration with leading retailers and CIOs globally, showcasing cutting-edge AI and tech solutions designed to elevate the in-store experience. From creating targeted digital signage to automating backend operations, our innovations are redefining how retailers engage customers and improve efficiency. Partnering with Enterprise Retailers With over 45 years of heritage at Truis, we’ve built a reputation for excellence, particularly in hardware supply and complex tech solutions. I work directly with Australia’s top 200 enterprise retailers, focusing on those generating $1B+ in revenue. Together with C-Suite leaders, I ensure technology aligns with their business goals, enabling them to optimise costs, generate revenue, and enhance both customer and staff experiences. Commitment to Impact I’m passionate about reversing Australia’s drop in the Global Innovation Index. With insights from global partners and thought leaders, we’re tackling the unique challenges faced by retailers in Australia. Through the Store of Tomorrow, we’re not just offering solutions—we’re creating environments where innovation thrives and businesses evolve. 🤝 Building Partnerships and Trust At Truis, we take a collaborative approach. The Store of Tomorrow brings together key partners like Cisco, Honeywell, Lenovo, CommBox, APC, and HP to deliver tech solutions that foster innovation and growth. Our mission is simple: to help our clients succeed by offering real value through technology. Let’s Create Something Impactful Together If you’re passionate about technology’s role in shaping the future of retail or looking to explore new opportunities for collaboration, I’d love to connect. Let’s discuss how we can drive meaningful change and add value to your business. Lachlan.jefferies@truis.com.au