Laetitia Blot

Background

About Laetitia Blot

With 12 years of experience, including 8 years in Marketing, I have built my career in demanding environments, both in FMCG (8 years) and in the Pharmaceutical sector (4 years), on Global, European and local scopes, within big companies and a pharma lab, responsible for business from 2 to 250 M€. After 10 years at Danone, I chose to dedicate my expertise to Consumer Healthcare brands, helping them accelerate growth and profitability. Thanks to my dual expertise in FMCG & Pharmacy, I combine strategic vision with Sell-Out driven execution, within a pharmacy channel that increasingly resembles retail. KEY ACHIEVEMENTS: I boosted Sell-Out of Esoxx One (Medical Device against GERD) in 6 months (+7% vs LY), by shifting from a Sell-In to a Sell-Out approach: leveraging Sell-Out data, pharmacist trainings (salesforce & e-learning), shopper visibility tools in pharmacies, HCP media plan, and an optimized commercial policy also indexed on Sell-Out. I launched Nutrilon Profutura in the pharmacy channel in Belgium (Gallia brand in France), together with a rebranding, and implementing new ways to activate the pharmacy channel: digital campaigns, premium promotions, B2B pharmacist platform partnership, inter-pharmacy challenges, trainings, events & congresses. Results: turnaround from -3% to +3% sales in 5 months. I opened 7 new countries with Lidl on the Baby Food category in Europe, thanks to a successful strategy and negotiations, driving growth from -4% to +25% in one year. 🧰 HARD SKILLS- Strategic and operational marketing - Marketing communication plan and product launch plan - A&P Budget Management - Business Cases development and P&L monitoring - Category Management, Merchandising - Team Management (up to 7 people)- OTC I Consumer Healthcare knowledge SOFT SKILLS- Strategic vision with strong operational drive - Natural, mobilizing leadership style - Excellent interpersonal & relationship-building skills - Resilience & ability to thrive in complex environments Do marketing challenges keep you up at night? I’d be happy to connect and exchange ideas to explore common interests and business opportunities.+33 7 77 88 84 25 | ltt.blot@gmail.com Marketing Director | Head of Marketing | Group Brand Manager | Marketing Strategy | Operational Marketing | Trade Marketing | Sell-Out | Product Launch | Go-To-Market | Team Management | OTC | Consumer Healthcare | Food Supplements | Medical Devices | Cosmetics | Pharmacy