Laila Kaiser

Background

About Laila Kaiser

If there’s one thing I’m more passionate about than the possibilities of technology, it’s enabling that technology to help customers and partners further their mission. A bold and motivated technical growth marketer and communications leader, with over 15 years’ experience delivering global, APAC and local B2B marketing, channel partner GTM, and corporate communications for leading technology brands and successfully acquired start-ups. Proven track record of building, leading and delivering integrated marketing and communications programs throughout the pipeline funnel resulting in accelerated customer and partner growth, increased profitability, brand preference, ROI, and adoption of key programs, training, tools and resources. Specialties: • B2B marketing • Corporate Communications • Partner Marketing • GTM and marketing enablement • Demand Generation • Brand Marketing • Media and Analyst Relations • Executive Thought Leadership • Digital and Social Media • Project and budget management • Account Based Marketing (ABM) • CVP and messaging architecture specialist • CRM, Marketing Automation Throughout my career, I’ve had the privilege of working alongside some phenomenally smart people – numerous leadership teams, partners technical experts, and the best creatives. I thrive on translating their thought leadership and visions into impactful communications, strategies, and GTM campaigns.(And using their knowledge to constantly build on my own). A passion for leading and mentoring team and individuals. I love to collaborate with executives, partners and diverse teams across many cultures with a focus on delivering creative, emotive, and metrics-driven results with partners and customers- driving transformation both internally and externally.